台北電影節主視覺設計
2026 Taipei Film Festival

2026 台北電影節主視覺從影展核心精神「保持好奇!Stay curious.」出發,將電影中的五種情緒轉化為底片影格上的「觸動軌跡」,象徵台北電影節陪伴影迷走入電影的多元樣貌,在光影流轉之間,探索畫面所留下的情感印記。

視覺將電影拆解為最基本的元素「影格」,聚焦於電影所觸發的五種核心情緒:「喜悅」以圓潤色塊輕盈浮動;「悲傷」以延展線條緩慢蔓延;「厭惡」以扭曲輪廓傳遞不安;「恐懼」以強烈對比營造壓迫;「憤怒」以銳利形狀瞬間爆發。抽象的線條與色彩變化,喚起內在湧動的感受與想像,使每一次觀影都成為全新的情感體驗。

Inspired by the festival's core ethos, "Stay curious!", the 2026 Taipei Film Festival key visual transforms five distinct cinematic emotions into traces of emotional resonance on film frames, symbolizing how the festival accompanies cinephiles into the diverse realms of cinema while exploring the emotional imprints left behind by the shifting play of light and shadow. The design deconstructs cinema into its most fundamental element—the film frame—focusing on five core emotions triggered by movies. In this visual translation, joy floats lightly in rounded color blocks, sadness creeps slowly through extended lines, disgust conveys unease through distorted silhouettes, fear builds a sense of oppression via stark contrasts, and anger erupts instantly through sharp, aggressive shapes. Ultimately, these abstract lines and shifting palettes evoke deep-seated feelings and imagination, turning every viewing into a brand-new emotional experience.

2026台北電影節 主視覺設計
主視覺製作團隊 Visual Design Team

視覺統籌 Key Visual Design Coordination|優仕創意 StudioPros Design
創意總監 Creative Direction|李宜軒 Yi-Hsuan Li
藝術總監 Art Direction|李宜軒 Yi-Hsuan Li
主設計師 Lead Visual Design|陳渝 Yu Chen
平面設計 Visual Design|李宜軒 Yi-Hsuan Li 、陳渝 Yu Chen、張宇宏 Tako Chang
前期概念 Early Ideation|陳渝 Yu Chen、張宇宏Tako Chang 、李宜軒 Yi-Hsuan Li
創意文案 Creative Copywriting|張文馨 Moon Chang
動態腳本 Storyboard|陳渝 Yu Chen、魏嘉樂 Chia-Le Wei
動態影像製作 Motion Design|魏嘉樂 Chia-Le Wei

Previous
Previous

Taiwan Design Expo 2026 | 台灣設計展在桃園

Next
Next

Bento All Right! | 台鐵便當體驗店