這是客戶與設計團隊的初次接觸，彼此認識與交流想法，此階段有兩大重點：

StudioPros 介紹：說明工作流程、專案案例
客戶釐清品牌需求：說明產品、時程、預算等內容。

若您有設計相關需求，歡迎填寫我們的諮詢表單，我們的專案經理會於兩個工作天內與您聯繫。

若您有較為迫切的需求，也歡迎您來信 contact@studiopros.work，我們會儘速給予回覆。

This is your first encounter with our design team. We get to know each other and exchange our perspectives. Two main courses in this phase are:

Introduction of StudioPros: working process and cases review.
Understanding of your needs: knowing your products, timetable, and budget.
If you need design services, please fill out the counseling form. You will receive contact from our project manager within two working days.
If you have an urgent need, please contact contact@studiopros.work. We would reply as soon as possible.

確認需求後，StudioPros會進行報價與後續項目規劃，並於完成以下內容後，正式成為合作夥伴：
1.提供報價單：根據初次會議內容，StudioPros 會提出合適的設計報價。
2.提供時程表 ：於客戶同意報價後，我們將會提供完整的專案設計時程，並與客戶一同歸納最終時程規劃。
3.合約簽署 ：在確認報價與時程後，StudioPros 將會提供合約，雙方進行簽署。在合約簽署後，ˋ合作即正式成立。
4.開立專案專屬工作區：於合約簽署後，我們會立即為專案開啟專屬工作區，後續的時程與執行方式都會詳盡記錄於上。

After knowing your needs, StudioPros will provide pricing quotes and plan development. A formal collaboration is formed after finishing process listed below:
1.Offer a quotation: According to the meeting , StudioPros will proposes a suitable quotation.
2.Offering timetable: We will provide a project timetable after you confirm the quotes. We will create the project management timeline together.
3.Signing contract: We will provide a contract for both parties after you confirm the quotes and the schedule. Formal collaboration is established after both parties sign the contract.
4.Opening up workspace: We will open up a project workspace right away to record timeline and execution details after both parties sign the contract.

透過嚴謹與客觀的研究方法，我們與客戶一同頗析品牌現況與思考未來可能性。我們會視專案狀態與需求，選擇下方之工作方法：
3-1 品牌問卷：透過系統化的問題，協助客戶一步一步釐清品牌需求與目標族群，並以此推進後續設計可能性。
3-2 內部訪查：透過與客戶的協作進行內部的調查與需求訪談，以徹底了解企業內部的期望與目標，幫助團隊內部溝通協作。
3-3 市場量化研究：透過前期的研究，我們定義出一系列的問題，並透過問卷發放了解市場趨勢與概況。
3-4 使用者訪談：藉由一對一與使用者的深度訪談，挖掘使用者對於品牌體驗的痛點與感受，透過質化分析出品牌體驗洞察。
3-5 顧客旅程圖：顧客旅程圖是一種利用視覺化的圖表，將產品的流程、用戶體驗流程透過圖形、表格等方式將每階段的步驟詳細描述，藉此挖掘痛點、檢視問題。
3-6 人物誌：我們利用人物誌將市場上所瞄準的目標族群，更進一步的頗析與描繪，藉此挖掘使用者需求與喜好、精準擬定品牌策略。
3-7 設計思考工作坊：強大的品牌來自於吸收多方的意見與觀點，我們透過設計思考工作坊一同帶領企業內部、外部的使用者，探索品牌核心價值與經驗，藉此共創設計方針。

Through rigorous and well-rounded research methods, we gain clarity about where the brand stands and potential ways to go. We will choose working approaches listed down below depend on the status and the needs of the project:
3-1 Brand Survey: Through a series of questions, we help clarify the needs and target audience of a brand. And further explore possibilities in design.
3-2 Business interview: Through collaboration, we conduct internal interviews and research to gather requirements, gain clarity on the anticipation and goals businesses wish to achieve, and enhance internal communications and cooperation.
3-3 Quantitative research : Through a thoughtful and objective design approach, we analyze the preferences of target audience, competitive analysis and product’s potential to build a strong branding strategy.
3-4 Consumer analysis :Through one-on-one interviews, we explore customers’ needs and experiences, and gain insights on brand experience through qualitative analysis.
3-5 Customer Journey Map: It is a map to visualize product processing and user experiences through graphs or charts. It elaborates every stage to find the opportunities and problems.
3-6 Persona: We use persona to do in-depth analysis and depiction on target audience to find user preferences and accurately form the branding strategy.
3-7 Design Thinking Workshop : A strong brand is built on a collection of different ideas and perspectives. Through design thinking workshops, we lead the business and the consumers to clarify the core value and explore brand experience, further co-create design strategies.


4-1 品牌定位策略：透過前期研究分析，我們頗析使用者需求與市場缺口，並清晰化國內外市場概況。奠基於嚴謹的數據資料，我們為品牌建構核心價值與市場切入點。
4-2 品牌體驗策略 ：延續品牌定位策略，透過跨領域整合，我們頗析目標族群的生活場景，為品牌建構更多的應用可能性。品牌不只是視覺，更可以從多場景切入。
4-3 品牌命名與標語：由品牌定位出發，我協助客戶定義品牌的第一印象關鍵元素，我們透過嚴謹的品牌名稱設計發法，協助客戶收斂獨一無二、易讀、易記、並擁有良好SEO的品牌名稱。
4-4 品牌故事與創意文案：好的故事為品牌帶來影響力，並收斂了品牌核心精神於其中：角色、價值觀、行動。我們協助客戶建構好故事與影嚮力。

4-1 Brand Positioning Strategy: Through preliminary research and analysis process, we identify user needs and market gaps, gain clarity on domestic and foreign markets. Based on rigorous data, we build core values and find opportunities for brands in the market.
4-2 Brand Experience Strategy: Going down from the positioning phase, we explore possibilities for brands through analyzing target audience by a multidisciplinary approach. A brand is not just about visual identity. There are more elements could be added in.
4-3 Brand Naming and Slogan: Starting from brand positioning, we help businesses decide first impression delivery: Name. Through a carefully conducted design method, we help businesses come up with their own brand name that is unique, captivating, memorable, and stands strong in SEO ranking.
4-4 Storytelling and Innovative Content: A story well told brings influence and voice the core value of a brand: character, scene, benefit, value and campaign. We help businesses craft stories that bring influences.

根據前期收斂的品牌策略，我們開始為品牌建構視覺。此階段將透過頻繁的討論與提案，一同打造創新、卓越，彼此都滿意的設計作品。
關於我們的設計服務，請查閱上方區塊之服務內容。

We will start to develop visual identity for the brand based on preliminary work and the branding strategy. There will be frequent discussions and proposals to co-create an innovative, extraordinary design that meet both parties’ satisfaction.
To learn more about our design service, please check out the service content in the previous section

此階段我們將會把設計最終的結果進行整理與整合，並交付完整的專案檔案進行後續的使用。

During this phase, we would put together all the outputs and deliver the whole project for smoother usage for you.