綠岩能源品牌重塑
GreenRock Energy Rebrand
綠岩能源(GreenRock Energy)是一家致力於提供可持續能源解決方案的公司,專注於開發與推廣環保型能源技術,特別是在再生能源領域,與多家國際知名企業建立了戰略夥伴關係,如日本、越南、澳洲儲能市場與智慧社區,並在全球市場取得顯著進展。
隨著綠岩能源邁向國際化,品牌設計面臨雙重挑戰:既要在全球範圍內統一傳達企業在永續發展的專業實力與願景,又要能因地制宜,靈活回應各地市場文化差異與在地需求,在品牌設計上展現更高的包容性與創新性。
以技術領導綠電產業邁向國際的品牌
Raise the Energy, Drive the Future
GreenRock Energy is committed to developing eco-friendly energy technologies, establishing deep partnerships in markets including Japan, Vietnam, and Australia. As international expansion continues, the brand design needs to both communicate expertise in sustainable development while adapting to local market cultural characteristics. Through internal focus questionnaires, the brand positioning was centered on the "Raise" concept, combining solar technology capabilities with sustainability principles to demonstrate GreenRock's environmental commitment. This core strategy not only symbolizes strength but also represents innovative momentum, outlining endless possibilities for future energy. Additionally, a flexible framework was built for the new brand identity system, capable of adapting to diverse developments in green power generation and cross-domain technology integration. Through unique visual language, it enhances market influence and strengthens communication effectiveness with investors and partners.
品牌標誌設計以躍升、前行象徵突破傳統能源的界限,以如箭頭般向上的設計語言,傳遞無限潛能與持續進化的動能。設計融入光芒與幾何動態元素,描繪出力量與方向感,展現品牌對未來的前瞻與創新。
標誌設計
綠岩能源,躍升前行
The logo design embodies transcendence of traditional energy limitations through upward-moving elements. Its arrow-like upward design language, combined with radiant and geometric elements, communicates unlimited potential and evolutionary momentum while expressing the brand's innovative vision.
Logo Design
Raise the Energy, Drive the Future
品牌標準字透過將部分筆畫轉為平行四邊形的設計,巧妙呼應太陽能板的幾何造型,並搭配Figtree作為企業字體。色彩運用綠色呼應品牌名稱「綠岩」,結合灰色調塑造出科技感與未來感,展現專業與創新的品牌形象。
The brand typography features modified strokes with parallelogram shapes that cleverly echo the geometry of solar panels, paired with Figtree as the corporate typeface. The color scheme combines green, reflecting the "Green" in GreenRock, with grey tones to create a technological and futuristic aesthetic, conveying a professional and innovative brand image.
綠岩能源品牌重塑
GreenRock Energy Rebrand
Design Agency | StudioPros Design
Art Director | 李宜軒 Yi-Hsuan Li
Brand Experience Director | 張文馨 Moon Chang
Visual Design | 李宜軒 Yi-Hsuan Li、鄭原傑 Yuan-Chieh Cheng
Logotype Designer | 鄭原傑 Yuan-Chieh Cheng
Logo Design Animation | 曾煜仁 Jin Zeng
Brand Guidelines System | 張文馨 Moon Chang、張宇宏 Tako Chang、鄭原傑 Yuan-Chieh Cheng
Client | 綠岩能源 GreenRock Energy
Year | 2025