屏大生物科技 PD Biotech | 讓營養攝取更簡單

屏大生物科技品牌重塑
PD Biotech Brand Identity Renewal

屛大生技，讓營養攝取更簡單
Making nutrition easier, every day

屏大生技（PD Biotech）是一家以學術研發為基礎、專注於創新微生物發酵農產品的企業。品牌長期深耕於科技研究與專業製程，然而面對消費市場的轉變，需更有效地將科研成果轉化為貼近生活的品牌語言與產品形象。因此，本次品牌重塑的關鍵在於建立一套能與現代消費者溝通的視覺語彙，透過清晰、親和且具識別性的設計系統，讓品牌順利從「實驗室」走向「餐桌」，以「天然、專業、親和、創新」為核心精神，重新定義健康飲食的日常想像。

PD Biotech is a biotechnology company rooted in academic research, specializing in the development of innovative fermented agricultural products. While the brand has long focused on scientific innovation and precise production, it now faces the challenge of bridging the gap between its technical strengths and the consumer market. This brand refresh aims to establish a contemporary visual language that resonates with modern consumers—transforming complex research into an accessible, lifestyle-driven identity. Through a design system that is clear, approachable, and highly recognizable, the brand transitions “from the lab to the table,” redefining everyday nutrition with the core values of nature, expertise, friendliness, and innovation.

屏大生物科技公司的品牌設計策略，透過轉化品牌價值，結合在地天然資源與科學研究能量，打造兼具專業與親和力的生技品牌形象。品牌以 Positive、Natural、Gentle、Clear 為設計主軸，透過自然真實的視覺語言與清晰有序的資訊架構，降低生技距離感，強化專業可信度，支持科研成果轉譯與永續應用。

設計策略

By combining local natural resources with scientific rigor, PD Biotech has built a brand image that balances expertise with accessibility. Our design centers on being Positive, Natural, Gentle, and Clear. Through authentic visuals and organized communication, we reduce the "distance" of biotechnology—enhancing trust and empowering the sustainable translation of scientific research.

Design Strategy