Based in Taiwan, StudioPros is a brand design agency that blends UX, creativity, and technology. We craft holistic brand experiences that strengthen market presence and drive sustainable corporate growth.

屏大生物科技品牌重塑
PD Biotech Brand Identity Renewal

屛大生技，讓營養攝取更簡單
Making nutrition easier, every day

屏大生技（PD Biotech）以學術研發為基礎，專注於創新微生物發酵農產品的開發。品牌長期深耕科技研究與專業製程，卻面臨將科研成果有效轉化為消費者能理解的品牌語言與產品形象的挑戰。因此，本次品牌重塑的關鍵在於建立一套能與現代消費者對話的視覺語彙，透過清晰、親和且具識別性的設計系統，讓品牌順利從「實驗室」走向「餐桌」。以「天然、專業、親和、創新」為核心精神，重新定義健康飲食的日常想像。

PD Biotech is built on academic research and innovation in fermented agricultural biotechnology. While the brand has established deep expertise in scientific research and manufacturing excellence, it now faces the challenge of translating these achievements into language that resonates with consumers. This brand repositioning centers on creating a visual system that bridges the gap between laboratory and table—establishing clear, approachable, and distinctive design language that embodies the brand's core values: natural, professional, approachable, and innovative. Through this redesign, we redefine the everyday experience of healthy eating.

從實驗室到餐桌，讓科技遇見日常
科研專業與日常親和的結合。屏大生技以天然養分為根基，用清晰的品牌語言，讓消費者輕鬆擁抱科技帶來的健康。

品牌核心價值

From Lab to Table, Technology Meets Everyday
Scientific Expertise, Naturally Delivered. PD Biotech simplifies health technology through natural nutrition, bringing wellness within everyone’s reach.

Brand Core Value

極簡卻有溫度：科研與日常消費的對話
屏大生技的設計系統基於四大核心價值——健康革新、天然在地、親和友善、專業科研。我們透過POSITIVE、NATURAL、GENTLE、CLEAR四個設計策略，將複雜的科研轉化為簡潔的視覺語言，用在地的溫度與親和的形式，讓專業科研變得容易理解，讓消費者感受到品牌的溫暖與用心。

設計策略

Minimal Yet Meaningful: Bringing Science Closer
PD Biotech's design system is built on four core values—Health Innovation, Natural & Local, Genuine Warmth, Professional Expertise. Through POSITIVE, NATURAL, GENTLE, and CLEAR design strategies, we transform complex scientific research into simple, approachable visual language. With local warmth and genuine care, we make professional science accessible and trustworthy to consumers.

Design Strategy

讓色彩貼近大地傳達健康本質
品牌色彩策略以大地綠色系為核心，源於屏東在地土地與生物科技的自然本質。延伸的蔬果色彩（橙色）與柔和中性色，象徵自然生長、營養來源與科研轉化。低彩度、溫潤的配色設定，營造親和、安心且專業的品牌印象，兼具科學理性與人文溫度，在傳達健康、生技與永續價值時保持清晰一致的視覺識別。

品牌色彩

Colors of Earth, Essence of Health
Brand color strategy centers on earthy green tones, rooted in Pingtung's local landscape and the natural essence of biotechnology. Extended vegetable-inspired colors (orange) and soft neutrals symbolize natural growth, nutritional sources, and scientific transformation. Low-saturation, warm color palettes create an approachable, reassuring, and professional brand impression—balancing scientific rationality with human warmth. This ensures clear and consistent visual identity while communicating health, biotechnology, and sustainability values.

Brand Color

更清晰與簡單的傳遞
屏大生技採用 Figtree 作為企業字體。Figtree 具有現代感的幾何線條與友善的圓潤特性，既展現科技的理性與專業，又傳遞親和的溫度。透過這個字體選擇，品牌在傳達複雜的科研內容時保持清晰易讀，同時強化「科技與日常親近」的品牌定位。

品牌字型

Geometric Modernity, Approachable Grace
PD Biotech adopts Figtree as the corporate typeface. With its modern geometric lines and friendly rounded characteristics, Figtree balances scientific rationality and professional expertise with approachable warmth. This typography choice ensures clarity when communicating complex scientific content, while reinforcing the brand positioning of "technology close to everyday life."

Brand Typography

以溫暖插畫講述自然本質
屏大生技的插畫系統包含蔬果食材、自然元素與產品包裝三大類。以簡潔的幾何線條、溫暖的大地色彩呈現，既展現產品的自然來源，又強化品牌的親和感。每一個插畫都是品牌故事的一部分，讓消費者在視覺中感受健康與信任。

品牌插圖

Warm Illustrations, Natural Stories
PD Biotech's illustration system comprises three core categories: vegetables and fruits, natural elements, and product packaging. Using clean geometric lines and warm earth-tone colors, each illustration showcases the natural origins of products while reinforcing brand warmth. Every illustration tells part of the brand story, helping consumers feel health and trust in the visual language.

Brand illustration