RE-THINK Rebrand | Take Action, Inspire Reflection

重新思考品牌重塑
RE-THINK Rebranding

RE-THINK，以行動喚起思考
Take Action, Inspire Reflection

RE-THINK 成立於 2013 年，是致力解決垃圾問題的台灣環保團體。透過設計思維、資訊設計與策略性傳播，建立環保行動、教育專案與企業永續影響力的創新模式，善於用好玩的方法，持續靠近問題根源。在成長過程中，RE-THINK 雖擁有豐富的內容與個性，但仍需建立更專業與鮮明的形象，強化市場識別度並有效整合品牌資源，實現閱聽者認知的連續性與企業端專業需求的平衡。 

因此，在品牌設計策略中，我們以行動力「Action!」為核心，展現環境教育的創新思維與實踐力。品牌定位從專注於淨灘等環保業務，提升至更具前瞻性的角色，強調品牌在環境行動的創新思維，以及環境教育的獨特傳播模式。品牌設計導入「R-ha」IP 角色與系統性品牌元件的構成，詮釋 RE-THINK 的多元理念，融合環境教育、大眾倡議與顧問服務面向，建構出更加易用的品牌識別。讓品牌在社群平台以互動性的內容策略上，更有效傳遞環保知識、提高辨識度與聲量。

RE-THINK, established in 2013, is a non-profit organization focused on environmental issues in Taiwan. Through design thinking, information design, and strategic communication, it has created innovative models for environmental action, educational projects, and corporate sustainability impact. During its development, while RE-THINK possessed rich content and personality, it needed to establish a more professional and distinctive image, enhancing market recognition, and effectively integrate brand resources to balance audience recognition continuity and corporate professional needs. Therefore, in our brand design strategy, we adopt "Action!" as the core concept, demonstrating innovative thinking and practical execution in environmental education. The brand positioning has evolved from focusing on environmental campaigns such as beach clean-up to a more forward-looking role, emphasizing innovative thinking in environmental action and unique communication approaches in environmental education. The brand design incorporates the "R-ha" IP character and systematic brand elements, interpreting RE-THINK's diverse philosophy, integrating environmental education and professional service aspects to construct a more accessible brand identity. This enables the brand to more effectively convey environmental knowledge and increase recognition and visibility through interactive content strategies on social media platforms.

以「行動力」出發，點亮品牌特質

在 RE-THINK 的品牌設計策略中，我們以行動力「Action!」作為核心方針，展現環境教育的創新思維與實踐精神。從過往專注於淨灘等直接服務環保業務，提升至更具創新行動力的角色。

In RE-THINK’s brand design strategy, we position “Action!” as the core principle—highlighting the organization’s innovative mindset and hands-on spirit in environmental education. The brand evolves from its earlier focus on direct environmental services, such as beach cleanups, to a more forward-thinking and action-driven role.

Igniting Brand Character through “Action”

品牌標誌設計以「R」字母為基礎，巧妙將一撇筆畫與腳部線條融為一體，透過圓潤的轉折呈現穩重質感。設計細節回應品牌活潑開放的個性，同時保持專業的視覺平衡。

角色融入標誌，賦予生動人性

Character Integrated into the Logo, Bringing Liveliness and Humanity

The brand logo is built upon the letter “R,” with a clever integration of a stroke and a foot-like element to convey movement. The rounded curves offer a sense of stability and refinement. Every design detail reflects the brand’s lively and open personality, while maintaining a visually balanced and professional tone.

透過「R-ha」詮釋 RE-THINK 的多元理念。角色設計融入環境教育與專業業務的各個面向，打造出具有獨特個性的品牌代表人物。在社群平台上，以生動活潑的方式分享環保知識、並為品牌執行跟親切無門檻的溝通任務。

多元友善的溝通大使

A Diverse and Friendly Communication Ambassador

To strengthen its educational outreach and online presence, RE-THINK has created a unique brand identity featuring its new IP character “R-ha”, along with a cohesive system of visual elements that enhance public engagement and environmental awareness.

品牌輔助圖形透過獨特的切割手法，發展出多元且富有層次的視覺語彙。依據不同應用場景與內部工作流程，設計出一系列靈活的素材元件，讓品牌視覺能完美融入各類內容脈絡。這套系統化的設計規範不僅確保品牌形象的一致性，更能有效提升實務應用的效率。

彈性易用的輔助圖型系統

A Flexible and User-Friendly Graphic System

The brand's auxiliary graphics develop diverse and layered visual vocabulary through unique segmentation techniques. Based on different application scenarios and internal workflows, a series of flexible design elements has been created, allowing brand visuals to seamlessly integrate into various content contexts. This systematic design guideline not only ensures brand consistency but also effectively enhances operational efficiency.